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Good problem-solving happens when we hunt problems in packs.'-Matthew Milan, Normative co-founderNormative is a multidisciplinary design firm based in Toronto, Canada. Normative works with complex technologies to create beautiful products, services, and organizations by addressing the needs of our clients and their customers.Wea*¿TMve built our vision of what a design practice can be into a focused team of world-class design practitioners. Our teama*¿TMs capabilities cover the entire digital design process through research, and interface design, information architecture, as well as system development and organizational consulting.Founded in 2008 on the vision that a networked future requires different kinds of design. We let our results, industrial design, to interaction design, and strategy, urban planning, and those of our clients speak for themselves; our work makes their work measurably better.Each of us brings a different perspective from systems thinking, and graphic design expertise.
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