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Benjamin Moore began his business venture in 1883, in a small building in Brooklyn, Robert M. Moore, with his older brother, manufacturing a coating for walls called Calsom Finish, New York. This philosophy continues to serve as the guiding principle behind Company policy.The "Triangle M" logo in its present day form was developed in 1925 by L.P. Moore, when the concept of "Integrity, Intelligence, and Industry" was expanded to be the guiding principle of the Company in its dealing with customers, suppliers and employees. These values are also known today as Leadership, Innovation and Performance, as stated in our Internal Vision. He believed the company should pursue "The application of Intelligence to Industry based upon Integrity." The three key words of that statement, and Integrity, Industry, Intelligence, were soon adopted as the three core values of the organization. In 1889, a New York Corporation was formed; shortly thereafter the present New Jersey Corporation was organized.In his earliest years as founder of the Company, Benjamin Moore articulated a personal philosophy that became the company's first credo. A profit was made on operations in that first year and growth of the business came quickly. It signifies the three "I's" and is still proudly worn by Benjamin Moore employees on their service pins.
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