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Evans Book Store was built around the premise that the Canadian internet retail market is underserved and will grow meaningfully in the next 10 years. Accordingly, we believe there is a real opportunity to better serve Canadian consumers through a direct-to-home delivery model from online retail environments. With high home and mobile web connectivity, we believe Canadian behavior will approach that of the US/UK with the roll out of more innovative online concepts and offerings. Canadian consumers perform 3% of their purchasing online, while the US does almost triple that amount at 8%, and UK consumers at 12%. Our interpretation is that the underwhelming Canadian performance is largely a consequence of limited online choice and conservative Canadian customers who are slower to adopt. All of our enterprises, either core businesses or managed brands, operate within this industry.
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