Cooks Paint and Wallpaper
Trusts in Toronto

Today Benjamin Moore and Co., Limited has grown to over 275 dedicated employees, committed to delivering the finest products and services to Independent Retailers, Consumers and Contractors across Canada.With rapidly changing economic times we remain focused on our vision and our strategy of Supporting and Strengthening the Independent Retail Channel and Protecting, Enhancing and Leveraging the Benjamin Moore Brand. Together, they develop all Benjamin Moore paint formulas. Our technical staff operates out of ten team-based laboratories at the company's 0, equipped with state-of the art instruments, 000-sq.ft. Technical and Administrative Centre.Each lab, focuses on a specific area of coating expertise. They also develop new products. This recognition was received as part of an independent research and public opinion poll conducted by Readers Digest and Ipsos-Reid Canada, one of North America's leading independent research and public opinion firms.Research and Development Benjamin Moore and Co., Limited consistently delivers the quality that customers know and rely on thanks to the rigorous and ongoing scientific testing of all of its products.More than one hundred chemists, chemical engineers, technicians and support staff maintain Benjamin Moore's stringent product standards. With the success of these programs the Company remains competitive and progressive in today's marketplace as The Colour Experts - a claim that traces to Betty Moore, we are proud that this year, a world first!Finally, and Moore's Colour Matching System in the 1970s, the introduction of Moor-O-Matic custom colours in the 1960s, in the 1950s, (our first spokesperson), Benjamin Moore has been recognized as Canada's most trusted brand of paint. In support of this strategy the company has introduced exciting programs like the Signature Store Program, The Strategic Training Triad for the Retailer, and The Painting and Decorating Services Initiative. All the laboratories work with our manufacturing p